Marketing Snowmageddon

Unless you’ve been living in a cave this winter, you’ve probably noticed that there’s been lot of white stuff (or gray stuff if you live in NYC) on the ground lately.  In fact, other than Hawaii, every other state has been liberally dusted with snow this winter.  So much snow has fallen that even the [...]

Stop and Smell the Prose

I think we’re all clear on the fact that business isn’t as usual globally.  Tree based publishing is in desperate need of a life support system and the markets are sinking lower than Paris Hilton in her quest for fame.  And yet, we know it will get better – but what to do in the [...]