L is for Lurker

Don’t get me wrong, there’s something to be said for mass popularity, but as someone who for all intents and purposes manufactures hype for a living, I tend to question any over the top fads and seek out authenticity. And yes, I fully appreciate the irony of that statement.

Deep Crispy Fried–

–That would describe my state of mind right now.
Blame it on the endless gray weather or pretty oppressive workload, but I’m feeling a bit burned out, which is kind of scary since my default setting is annoyingly perky.
I have no words of wisdom to offer on the subject, other than directing you to this past [...]

My Super Duper Top Secret Business Tool

I’m embarrassed to think about how many trial versions of software I’ve downloaded after reading someone’s raves about Service X, which is generally followed by my own- Why?

If You Must Sneeze- Cancel Please

In NYC, and in many big cities where much business is discussed over lunch, there seems to be the fairly standard expectation that first time plans never take.

PR Stunts Stunt Growth+Reputation

Whoever said if you’ve got it, flaunt it, probably didn’t intend for that to include the private parts of those on your payroll.

On Burning Bridges

There’s a lot of righteous anger and indignation in that post- and anyone who has ever been unfairly fired from a job by an incompetent boss will likely be cheering. There’s also a point where the tale becomes awkward, uncomfortable and decidedly less coherent as it morphs into more of a vengeful screed.

Think Small (For Big Results)

Quality is more important than ever. The right presence, followers, brand ideals and excellent customer service still make or break a brand- only now it can be at the speed of a tweet and sometimes in 140 characters or less.