On Doppelgangers

Never one to ignore the lure of social networking peer pressure, I thought of including my own doppelganger, but was plagued with doubt.

It’s a Croc! Or Putting out Fires

If accepting the praise for the meteoric stature of your brand, realize that you are in fact then equally responsible for accepting the blame when things seem to fizzle out in both sales and brand popularity. Create a long term marketing and brand strategy that takes into account the fickle tastes of your core and secondary demographics and adapt as needed.