In the course of my work life I produce a lot of events for clients, which means I spend most of the night fussing over guests while making sure everything is running smoothly. Last night was a welcome break as I got to be something of a fly on the wall at the ACE Awards, [...]
Filed under: Manners, Modness | Tagged: ACE awards, Agyness Deyn, Betsey Johnson, Brand, Calvin Klein, Lady Gaga, Nina Garcia, Zappos | Leave a Comment »
If accepting the praise for the meteoric stature of your brand, realize that you are in fact then equally responsible for accepting the blame when things seem to fizzle out in both sales and brand popularity. Create a long term marketing and brand strategy that takes into account the fickle tastes of your core and secondary demographics and adapt as needed.
Filed under: Manners, Marketing | Tagged: Brand, Brooke Shields, Crocs, Footwear, Jack Nicholson, Mario Batali, twitter, Washington Post | 5 Comments »
