Buzz (Zzzzzz)

Posted on February 11, 2010 by Rachel Weingarten

Google’s newest launch Buzz, has the social networking world atwitter- though not necessarily impressed.

Image via Wikipedia

A bit late to the game, Buzz is a somewhat simplified way of interacting with those in your social network in short, sporadic messaging bursts.  While Twitter, Facebook and the rest rely on people actively seeking out connections, Buzz instead [...]

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Data Mining for Dummies – The Twitter Version

Posted on September 23, 2009 by Rachel Weingarten

The long range potential for you to get screwed out of your ideas or semi-private information should make you even more hesitant to post anything sensitive, timely or proprietary on Twitter- unless you’ve already staked a claim to it.

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Badvertising

Posted on September 9, 2009 by Rachel Weingarten

Shock jock Howard Stern has spent his entire career trying to live up to the image as the quintessential bad boy of radio.  Makes sense since rude behavior and sophomoric tactics tend to attract a desirable demographic –>which in turn attracts advertisers –> which in turn pays Stern’s hefty salary.
About those advertisers.
Much as we tend [...]

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It’s a Mad, Mad, Mad, Mad Men World

Posted on August 3, 2009 by Rachel Weingarten

Other shows about the era have come and gone, including cult favorite Homefront, but somehow Mad Men seems to have a struck a collective nerve. I’d like to think it’s because culturally we’re ready to understand, confront and forgive the generations that led to our own. In all likelihood though,

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Think Small (For Big Results)

Posted on May 27, 2009 by Rachel Weingarten

Quality is more important than ever. The right presence, followers, brand ideals and excellent customer service still make or break a brand- only now it can be at the speed of a tweet and sometimes in 140 characters or less.

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